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When you work with us, you will gain not only a world-class team but also a wealth of industry experience. Read about some of our significant cases below that show how we were able to deliver effective solutions at some complicated business situations.
The exercise was about valuing an independent retailer of mobile communications in a very competitive industry that was subject to big threats such as some substitutes to mobile sets like the internet as well as continuous rapid change in technology that had to be followed.
Developed Solutions
We have adopted two valuation methods which are: the 3 stage dividend discount model (DDM) from the DCF approach and the relative valuation method. The DDM suited the prospects the best, and therefore it was adopted. We have also done relative valuation to find the PE value and in order to calculate relative valuation we grouped the industries per sector and per market capitalization and then we analyzed the parameters of company like revenue, net income, net apex etc using linear regression.
A development trust that was set up to regenerate a disadvantaged community wanted to develop a marketing strategy to maximize use of its facilities and further its aims of regeneration within the area. They came to ask us to help them define this proper marketing strategy and reach the following high level objectives: (-raise awareness of the community center -identify new needs and attract new service providers -maximize use of the center facilities by other groups). This kind of work was challenging mainly because this kind of cases is not so common (developing marketing strategies for trusts differs from developing standard strategies for companies).
Developed Solutions
Marketing Strategy:
Four target markets defined (community, businesses, funders, partners)
Market segmentation: -community (age and unemployment rate, gender, ethnicity, proximity to the center) -businesses (business facilities, location) -funders (many sources including local authorities, charitable trusts and company donations
Marketing mix: product, price, promotion, place and relationship marketing were defined for community, businesses, funders and partners. The promotion related to the community concentrated over three major aspects: advertising objective setting, advertising budget determination and message decision
Competition (who the competitors are, comparable strengths and weaknesses)
Marketing Budgeting Strategy / Method:
-Choosing among competing programs through benefit-cost analysis
-Objective-and-task method
Recent Solutions
CASE ONE
Scope of WorkThe exercise was about valuing an independent retailer of mobile communications in a very competitive industry that was subject to big threats such as some substitutes to mobile sets like the internet as well as continuous rapid change in technology that had to be followed.
Developed Solutions
We have adopted two valuation methods which are: the 3 stage dividend discount model (DDM) from the DCF approach and the relative valuation method. The DDM suited the prospects the best, and therefore it was adopted. We have also done relative valuation to find the PE value and in order to calculate relative valuation we grouped the industries per sector and per market capitalization and then we analyzed the parameters of company like revenue, net income, net apex etc using linear regression.
CASE TWO
Scope of WorkA development trust that was set up to regenerate a disadvantaged community wanted to develop a marketing strategy to maximize use of its facilities and further its aims of regeneration within the area. They came to ask us to help them define this proper marketing strategy and reach the following high level objectives: (-raise awareness of the community center -identify new needs and attract new service providers -maximize use of the center facilities by other groups). This kind of work was challenging mainly because this kind of cases is not so common (developing marketing strategies for trusts differs from developing standard strategies for companies).
Developed Solutions
Marketing Strategy:
Four target markets defined (community, businesses, funders, partners)
Market segmentation: -community (age and unemployment rate, gender, ethnicity, proximity to the center) -businesses (business facilities, location) -funders (many sources including local authorities, charitable trusts and company donations
Marketing mix: product, price, promotion, place and relationship marketing were defined for community, businesses, funders and partners. The promotion related to the community concentrated over three major aspects: advertising objective setting, advertising budget determination and message decision
Competition (who the competitors are, comparable strengths and weaknesses)
Marketing Budgeting Strategy / Method:
-Choosing among competing programs through benefit-cost analysis
-Objective-and-task method
